Our Story
Hello & WELCOME
West & Co. Bridal and Beauty is a luxury mobile makeup and hair team based in Toronto specializing in Bridal and special events and servicing Toronto, Vancouver and the surrounding areas. We are highly experienced makeup artists and hairstylists who boast extensive experience in the wedding industry in Toronto and Vancouver. Founder and Principal Artist Danielle has put together an amazing team of professionally trained hairstylists and makeup artists that have been handpicked for their years of experience, and their love and dedication to the wedding industry.
Feel Beautiful. Feel Flawless. Be You.
Our signature look is a radiant, dewy, sun-kissed skin, naturally glamorous makeup combined with soft, relaxed hairstyles.
A perfectly curated team of professional wedding makeup artists and hairstylists creating effortlessly beautiful looks for modern brides across Toronto, Vancouver and internationally. Based in Toronto, the West & Co. Team travels on request and provides mobile hair and makeup services in the GTA, including Niagara, Muskoka, Southeastern Ontario, the Kawartha’s, and more. Principal artist Danielle is available for international travel.
We love working with brides to enhance their natural beauty and complement their personality. Our goal is to create bridal hair and makeup that gives you confidence, so you will not only look amazing on your wedding day but will still feel like YOU!
MEET danielle
Meet Danielle, Principal Artist and the visionary force behind West & Co. Bridal and Beauty.
Danielle founded West & Co. ( formerly All Dolled Up Makeup & Hair), in 2010 after seven years spent honing her skills in the bridal industry. Danielle’s skin focussed approach, along with her signature beautiful, yet natural hair and makeup quickly placed her in high demand with brides seeking her sought after soft glam style. Danielle has created a dream team of like-minded, warm and passionate artists who create beautiful magic every day.
Danielle infuses each bride with a touch of glamour, transforming their wedding day dreams into reality with her expert eye and dedication. With over 20 years of experience in the industry, she has honed her craft to perfection, earning a reputation for excellence and luxury.
“Our signature style is natural and radiant, with a soft glam vibe, never heavy & always enhancing your best features”.
“Hearing how happy my bride’s feel when they see themselves first, and not the makeup, is what I love most about what I do”.
favorites
style
relaxed + effortless
DEWY vs. Matte
gimme that glow
guilty pleasure
love island
PlacE
my local beach
vacation
spain
person
my husband
DRINK
gin + tonic
PASTIME
reading
MEET the TEAM
leah
Studio manager
Leah was one of the original artists on the West & Co. team, formally All Dolled Up Studio, and began her makeup career over two decades ago. Her charismatic personality and friendly disposition makes her the perfect choice as the team’s studio manager.
lilly
Hair & Makeup Artist
Lilly has been a valued artist on the West & Co. team for five years. Lilly not only brings a cheerful attitude and a bright smile to each wedding morning, but her effortless makeup and hairstyles ensure that you’ll feel and look your best.
lisa
Hair & Makeup artist
Lisa has worked in the beauty industry for over a decade. Not only is she a joy to be around, but she’s also a skilled and licensed hairdresser and colourist. Lisa also brings a vast knowledge and background in skincare.
jazmin
hair & makeup artist
Jazmin not only brings the most beautiful soft glam makeup and hair looks to your event, but she also brings all the positive vibes. Having been in the industry for over 15 years, Jazmin has perfected the art of the naturally glamorous bride/bridesmaid.
malika
HAIR & MAKEUP ARTIST
Malika has an extensive background in not only the wedding industry, but has honed a lot of her skills doing fashion editorial. She’s a multi-faceted expert, from minimal, to enhanced, to high fashion glam. Her experience and friendly personality make her a joy to work with on the wedding day.
daniella
hair & makeup artist
Daniella has an extensive background in both makeup and hair which includes film and commercial work as well. She’s a seasoned bridal artist that can light up any room with her bright and cheerful personality. Whether you’re looking for a clean aesthetic to a more elevated glam, Daniella is happy to customize whatever your vision is on the wedding day.
norzin
hair & makeup artist
With over a decade of experience as a hair and makeup artist Norzin adds so much experience and professionalism to the team. Norzin’s goal is to always make her clients feel happy and confident in their own skin. Like all the All Dolled Up Artists, Norzin specializes in more clean and natural makeup styles, letting your unique beauty shine though.
alyssa
Makeup artist
Alyssa has been building her skills as a makeup artist for nearly a decade. She also has an extensive knowledge of brow shape and design, providing additional services to her clients. Alyssa loves to focus on bringing out each clients natural beauty while also focusing on glowing skin for that lit from within look.